Giorgio Armani

Work at Rinascente (from buying for men's clothing into setting up the windows) until 1965, when Nino Cerruti calls for redesigning the brand Hitman.

His first collection in 1975, when he founded the company of the same name and from that moment is a continued success.
Produce all kinds of clothing, starting with the jacket, hitherto rigid plaster, removing the internal supports (pads and controfodere), moving buttons, changing the traditional proportions: hence the deconstructed jackets, a symbol of his absolute style. The jacket becomes the protagonist of cutting men's Armani suit he designed for a woman free, independent and modern.

This look disengaged, but essential and elegant, offers the charm that subtly androgynous and ambiguous than the divas Greta Garbo, Joan Crawford and Marlene Dietrich (true muse of fashion designer). His imagery is indeed food in film in black and white America and atmosphere of the twenties and thirties that inspired many of the brand advertising campaigns. For his minimalist style, from cuts sharp and clean up the rigor, choose from a limited palette of tones cool colors: beige, gray and greg, a new key in the balance between the gray and muddy sand. The costumes by Richard Gere in American Gigolo (1980) require the collective Style Armani.

Some of his collections to the solemnity balanced, essential to asceticism, influenced by Eastern cultures as well as the traditions of the Arab world. Not only about the introduction of the collar or those large coats enveloping as djellaba, launched in 1990, the year the output of The Sheltering Sky, Bernardo Bertolucci's masterpiece. There is talk of crosses derived from arabesques of Islamic architecture, for stylized calligraphic writing Chinese found in numerous print fabrics, precious embroideries inspired translucent porcelain Ming and Ching or purity of lines generated by the Zen philosophy, which informs him also all the Armani Casa collection.

In 2000 the Guggenheim Museum in New York pays him a retrospective.

Shocking collection of spring / summer 2005, winks to the most ruthless and unconventional fashion designers of the twentieth century, by Elsa Schiaparelli and Jean Paul Gaultier and especially so in the toilet evening, apply devices spectacular as in diamond-sheath dresses completely covered with crystals. The novelty also resides in color, but a valuable traditional range of old ivory and rosewood pink powdered, adds a bright yellow satin glints tart that makes it even more shocks. But freedom is controlled, measured provocation, excessive rolling.

In addition to the line perfumes (including, for example, Issey Miyake or Black Code) of enormous commercial success, including its most famous brands include Emporio Armani and Armani Jeans. In the second half of 2006 launches Emporio Armani "Remix" the new fragrance for men and women inspired by Madonna's last album and the world of nightclubs.

Giorgio Armani recently bought the basketball team in Milan, now known as Armani Jeans Milano.

Brands Giorgio Armani

A | X (Armani Exchange)
Armani Jeans
Armani Casa
Emporio Armani
Armani Collezioni
Armani Sunglasses
Giorgio Armani
Armani Privé